The idea of minimalism has come a long way. From Marie Kondo urging us to keep only what sparks our joy, to sorting-videos reaching high view-counts on Tik Tok. And for good reason.
Our lives can be cluttered, busy, layered, complex.
But your skincare doesn’t have to be.
This is where Skinimalism comes in. A fairly new buzz word making the rounds on social media but unlike the put-plain-lemon-juice-on-your-face trend; this one actually works.
By definition, Skinimalism refers to the process of simply stripping back those unnecessary skincare steps and cutting down on the make-up products that you are using. We’ve come a helluva long way from the 2010 rise of thick, caked-on makeup and honey, we’re never going back.
So, how do I go about decluttering my skincare routine?
Now we’re not out here telling you to throw everything away - it’s just about simplifying the process.
Skincare minimalists suggest keeping your routine between 3-5 steps long - so basically, a cleanser, an active serum, a moisturizer and/or facial oil and sunscreen.
The idea is to find and choose single products that are ultra-effective and hyper-focused to your specific skincare concerns, to make way for all of the products to shine individually.
It is essentially taking it back to a simpler routine that is both more accessible and effective.
What do we suggest?
Choosing specific products catered to your skin is so important — and you can always reach out to us if you’re unsure — but we do know a thing or two about skin types and concerns, and we’re damn sure about our products and their abilities.
For skin that is prone to oiliness and acne:
Step One: Cleanse - we suggest: our African Black Soap/ Our AHA Foaming Cleanser
Step Two: Tone - we suggest: our Brightening Toner
Step Three: Treat/Serum - we suggest: our 7% Niacinamide, Aloe Vera, & Glycerine Serum / our 0,5% or 1,5% Retinol at Night
Step Four: Moisturise - we suggest: our Soothing Butter Cream
Step Five: SPF - we suggest: our 50SPF Anti-Pollution Defence Sunscreen
For dark marks and pigmentation:
Step One: Cleanse - we suggest: our Hydrating Foaming Cleanser
Step Two: Tone - we suggest our Brightening Toner
Step Three: Treat/Serum - we suggest our 2% Alpha Arbutin, 1% Hyaluronic Acid, & 5% Vitamin C Serum
Step Four: Moisturise - we suggest our Soothing Butter Cream
Step Five: SPF - we suggest our 30SPF Daily Defence Sunscreen
For fine-lines and wrinkles:
Step One: Cleanse - we suggest: our Hydrating Foaming Cleanser
Step Two: Tone - we suggest: our Hydration Toner
Step Three: Treat/Serum - we suggest: our Collagen
Step Four: Moisturise - we suggest: our Soothing Butter Cream
Step Five: SPF - we suggest: our 30SPF Daily Defence Sunscreen